Thursday, October 9, 2014

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Digital technology retailers force customers to reassess DIRTWAVE Ireland Blog
Oracle Unveils New research from a more democratic relationship emerging between digital consumer and retailer power, forcing retailers to re-evaluate technology investments and strategic initiatives to capture loyalty, drive spend and stay competitive. The Retail New Democracy, a study released this week by Oracle finds that consumers are demanding greater access to information, products and processes, as well as more individual interaction with retailers as they take ownership of their retail experience. This requires retailers to provide hays priority commerce business model anywhere to be relevant hays and competitive in today's complex market globally. News Facts -Torthaí New Retail Democracy hays survey revealing the biggest challenge for retailers to understand, empower and reflect the power consumers across all digital hays touch points. -Results demonstrate that wants 93 percent of the respondents hays to understand the availability hays of products, and 58 percent rate it as more important than price, indicating that "Always Available" is a priority. -Yes Undisputed link between availability, loyalty and spending, with 46 percent of respondents admitted to being more loyal and 30 percent more likely to spend a retailer that provides information about products' availability. -Ina Addition, 92 percent report that they are waiting for the next product in stock, with 88 percent indicating that they will source product elsewhere in this case, put pressure on retailers to integrate on demand forecasting, planning, merchandising, supply chain, marketing and commercial capabilities across touch points. -The study finds that "Access Anywhere," or access to information in stores, online and on mobile devices, vital to enable consumers to make purchases anytime and anywhere requiring retailers aligning business processes and touch points to connect the customer journey regardless of the purchase path. -Cumhachtú Retail employees, particularly retail assistants, anywhere access are equally important in reducing the disconnection Empowered consumers and help to ensure that they can support a productive and profitable interactions at every opportunity. Emphasis -73 percent of respondents to the importance of "Single Retail," which means that all transactions with retailer should be relevant to the individual hays consumer based on their interests, needs and purchase history. -With 48 per cent of respondents willing to buy directly from the brands, it's more important than ever to improve consumer engagement through the use of science-based retail analytics tools relevant and insightful interactions improve delivery of brand affinity. -82 Percent of consumers consider important theadoption new technologies to their retail experience hays and using multiple touch points, including mobile phones, click and collect, social networking sites and online journals of their out shopping journey.
-The shop still providing vital for commerce anywhere with the majority of respondents rated physical interaction with products and people important to improve their shopping experiences. However, retailers must commit to investing in operations to transfer them to offer value-add hays services and activities that support the local community.
-In The coming weeks, there will be some Oracle detailed hays regional analysis of the research through a series of international events and communications. "As consumers continue to dictate how, when and where they make purchases, Oracle believes that where any provision of essential commerce for retail success." Said Mike Webster, Senior Vice President and General Manager, Oracle Retail. "Retailers need to invest in alignment and integration of retail processes with individual consumer needs to compete effectively and grow in New Retail Democracy."
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